Case study · CGL Systems
From site survey to search visibility.
A connected digital growth platform combining a high-trust website, a bespoke mobile survey app, location-led SEO, AEO and Google Ads.
WebsiteDesign + development
Survey appBespoke field workflow
SearchSEO + AEO
Paid mediaGoogle Ads
The brief
A connected platform for digital growth.
CGL Systems is a long-established British manufacturer of high-performance rainscreen, gutter and liquid systems. Its audiences range from architects and specifiers to contractors and facilities teams.
CGL needed a clearer way to communicate its technical expertise, generate qualified enquiries and improve how site-survey information was collected for its Reline gutter refurbishment system.
We brought those needs together in one platform: a new corporate website, a mobile-first survey app and an ongoing acquisition programme spanning SEO, AEO, location content and Google Ads.
The challenge
Make complex products easier to understand — and easier to act on.
Three connected barriers stood between CGL’s expertise and a smoother route to qualified enquiries.
Technical clarity
Different audiences needed fast routes to the right system, backed by certification, testing, technical information and project proof.
Better site surveys
Paper-heavy Reline surveys slowed the journey from site visit to review, pricing and quotation.
Stronger acquisition
CGL needed national visibility while matching the product, problem and location language used by real buyers.
One connected strategy
Four pillars. One goal: momentum.
01 · Build trust
A corporate website that turns technical depth into clear customer journeys.
02 · Improve the process
A mobile survey tool that turns field information into structured data.
03 · Grow visibility
SEO, AEO and location content built around products, problems and places.
04 · Capture demand
Google Ads focused on high-intent searches and relevant landing pages.
Website design + development
Products, proof and action.
The new CGL Systems website gives rainscreen, gutter and liquid systems space to explain their purpose, benefits and technical evidence.
Clear product architecture, accreditations, testing, project case studies and multiple enquiry routes help professional buyers move from research to action with confidence.
Bespoke survey app
Built for the site, connected to the office.
We designed and built the CGL Systems Survey Tool for the Reline quotation process. Surveyors can capture structured project information on a phone or tablet while they are on site.
- Guided Production Survey and Get a Quotation routes
- Central access to completed survey activity
- A clearer handover from field information to review and pricing
The result is a more consistent, scalable route from site visit to formal quotation.
Search + paid media
Visibility built around real commercial intent.
Organic and paid activity work as one acquisition programme, matching the way customers search with the page best equipped to continue the conversation.
Organic
Grow discoverability
Product-led content, technical answers and locally relevant pages expand CGL’s search footprint without diluting its expertise.
- Product and problem-led SEO
- AEO and location landing pages
Paid
Capture active demand
Focused campaigns connect high-value searches with landing pages designed around the same commercial intent.
- High-intent Google Ads
- Relevant landing-page journeys
The outcome
One connected journey from discovery to quotation.
A clearer digital presence
CGL’s expertise, systems and technical evidence are easier for professional buyers to understand and trust.
A more efficient survey workflow
Structured mobile data capture gives the internal team a stronger starting point for review, pricing and quotation.
A scalable growth platform
The website, survey tool, organic content and paid campaigns now support one another as products, locations and demand evolve.