Leading in Digital
Z-News Autumn 2020
in the New Normal
Social Media User stats 2020
Here’s a summary of the Social Media Statistics for 2020:
- 3.5 billion social media users worldwide.
- Facebook is the most popular social media platform.
- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
- Users spend an average of 3 hours per day on social networks and messaging.
- 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
- 54% of social browsers use social media to research products.
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
- 49% of consumers depend on influencer recommendations on social media.
- 500 million daily active Instagram stories are uploaded worldwide.
- 91% of all social media users access social channels via mobile devices.
WoodWinters Wines and Whiskies
WoodWinters Wines and Whiskies are a Fine wine and Scottish whisky reseller with an excellent variety of whiskies, wines and champagnes from around the world, buy your spirits such as gin, brandy and cognac which you can buy online today.
Back in December 2019, the Zostro team began working with WoodWinters Wines and Whiskies to redevelop there online web presence and brand. We firstly developed a strategy in order to best target their potential and existing customers, thereafter we developed a new look and feel and website including integration with their internal office systems for stock control and online orders. While developing the new website we ran some trial advertising on Facebook.
Over three Facebook advertising accounts, we targeted areas where the Woodwinters stores are based, Edinburgh, Inverness and Bridge of Allan and also other areas such as Glasgow and London. We specifically targeted wine enthusiasts and many other specific areas so that we were targeting the correct people.
After a successful campaign trial, we continue to manage all Wood Winters online marketing and advertising
“Zostro has been instrumental in helping us create a new online vision and strategy and we are now leaps and bounds ahead of where we were 6 months ago both in terms of presence and increased online revenue.”
Rodney Doig, Director Wood Winters
View the live website here: https://www.woodwinters.com
Zostro has been working with Savills helping them develop new concepts for upgrading their websites looking for a way to have online consultations with the public and to hold live events as well during Lockdown. Savills is built on trust and integrity, whether you’re looking for a family home on a leafy avenue or seeking investment opportunities overseas, we’ll give you the exceptional customer service that comes with over 160 years of experience.
What Savills needed from us was fully responsive website design, website design, development, support, and hosting. Our next steps for Savills is to continue working with them in web development and uploading new documents, setting up questionnaires for live chats for the public to ask questions so Savills can have more interaction with the public.
Watch this space more to come.