Case study · The Olive Tree School
From school search to admissions enquiry.
A connected admissions growth campaign combining a complete website rebuild, SEO, AEO and Google Ads to help families discover the school, build trust and take the next step.
WebsiteStrategy + rebuild
SEOOrganic visibility
AEOAnswer-led discovery
Paid mediaGoogle Ads
The brief
A clearer digital journey for prospective families.
The Olive Tree School is a pupil-centred English school near Barcelona for children aged 3–16. Its small classes, creative learning, warm family feel and strong academic outcomes give families a distinctive alternative to larger international schools.
The objective was simple: generate more qualified leads for admissions. To do that, the school needed a website that made its character immediately clear, answered the questions parents ask during a school search and created obvious routes to enquire, visit and apply.
We connected the rebuild with SEO, AEO and Google Ads, creating one admissions journey from first search to first conversation.
The challenge
Turn a considered school choice into a clearer route to action.
Three connected barriers stood between the school’s distinctive offer and a steady flow of admissions enquiries.
Build trust quickly
Parents needed an immediate sense of the school’s ethos, learning approach, community, spaces and academic outcomes.
Be found at the right moment
The school needed stronger visibility when families searched for an English or international school around Barcelona and Sitges.
Make the next step obvious
Open days, enquiries, visits and applications needed to feel like one joined-up admissions journey rather than separate actions.
One connected strategy
Four pillars. One goal: admissions growth.
01 · Rebuild the foundation
A fast, mobile-first website designed around the information prospective families need.
02 · Clarify the journey
Clear routes through learning, school life, results, open days and the admissions process.
03 · Grow discovery
SEO and AEO content shaped around the questions families ask before choosing a school.
04 · Capture demand
Google Ads focused on high-intent school searches and admissions-led landing journeys.
Website strategy + rebuild
A school website built around parent decisions.
The rebuilt Olive Tree School website brings the school’s warmth and pupil-centred approach to the surface while giving practical information a clearer structure.
Age-relevant learning, school life, spaces, exam results, open days and the admissions process now sit within a coherent journey. Prominent Apply Now, enquiry and visit routes make it easier for interested families to move from consideration to contact.
Search + paid media
Meet families wherever their school search begins.
Organic and paid activity work as one admissions acquisition programme, matching real parent questions and high-intent searches with the page best equipped to answer them.
Grow discoverability
SEO strengthens traditional search visibility, while AEO gives clear, structured answers to the questions families ask in search and AI tools.
- English and international school search themes
- Admissions, open-day and parent-question content
Capture active demand
Focused Google Ads campaigns connect families actively researching schools with relevant admissions and open-day journeys.
- High-intent Google Ads
- Admissions-led landing paths and conversion tracking
The outcome
One connected journey from discovery to admissions.
A clearer expression of the school
The website makes the school’s character, learning approach and results easier for prospective families to understand and trust.
Stronger visibility across search and AI
SEO and AEO extend the school’s reach across traditional results and answer-led discovery as families research their options.
A scalable admissions lead engine
The website, organic content and Google Ads now support one another, creating clearer routes into enquiries, open days and applications.