Dates 2014 – Present
About The Gift of Grouse
The campaign aims to tell the story of the grouse shooting and grouse keeping industry, through the people who are involved with it every day of their lives – gamekeepers, their families and local businesses such as garages, butchers, restaurants and hotels who work closely with estates across rural Scotland.
Local moorland groups are well on their way to being established in key grouse shooting areas in Scotland – organised, managed and driven by local people and are wholeheartedly promoting the positive benefits of moorland management and conservation.
Outstanding examples of this commitment is the work done to date by the Angus Glens Moorland Group, Grampian Moorland Group, Lammermuirs Moorland Group, Loch Ness Rural Communities, Tayside & Central Moorland Group, Tomatin Moorland Group and the Speyside Moorland Group.