Case study · WoodWinters
Good taste deserves a better digital pour.
A full-service digital partnership bringing website, social, SEO, AEO and PPC together for one of Scotland’s most distinctive wine and whisky businesses.
WebsiteDesign + ecommerce build
SocialContent + community
OrganicSEO + AEO
PaidPPC + campaigns
The brief
One brand. A world of possibility.
WoodWinters is an importer, wholesaler and retailer of wines, whiskies and artisan spirits, serving trade customers and curious drinkers across Scotland and beyond.
Its digital presence needed to connect a rich producer portfolio, ecommerce, tastings, specialist knowledge and several physical locations without losing the down-to-earth personality that makes the business distinctive.
Our role spans the full journey: website design and development, social content, organic visibility, answer-led content and paid campaigns.
The challenge
Make specialist feel inviting — and commerce feel human.
WoodWinters needed to serve different audiences and routes to purchase while keeping its character intact.
Trade and consumer journeys
Producers, trade buyers, online shoppers and tasting guests all needed clear, relevant routes.
Content with personality
The expertise had to feel useful and approachable across the website, social channels and campaigns.
Connected growth
Organic and paid activity needed to work with ecommerce and location content instead of operating in isolation.
Website design + build
From producer stories to the perfect bottle.
The WoodWinters website brings retail, trade, producers, tastings and editorial content into one flexible ecommerce platform.
Clear shopping routes and product discovery sit alongside specialist storytelling, helping visitors move from inspiration to purchase without losing the sense of expertise behind the brand.
Designed to convert without losing character
Full-service partnership
Pick a channel. See how it connects.
Website + ecommerce
Ongoing design, development and optimisation create clearer product discovery, better content routes and a platform ready for new campaigns.
Social + content
Distinctive short-form content keeps WoodWinters visible, useful and recognisable between purchases and events.
SEO + AEO
Technical improvements, location content, buying guides and answer-led pages expand visibility across search engines and AI-driven discovery.
PPC + campaigns
Focused paid activity captures active demand and connects it with relevant products, tastings and landing pages.
Social in motion
Content with a little more spirit.
Short-form video gives products, places and people room to move. Each piece is designed to feel native to social while reinforcing the wider WoodWinters brand.
From place to personality
Atmosphere-led content turns the WoodWinters experience into something audiences can feel as well as see.
Products made social
Fast, human creative gives bottles, stories and occasions a distinctive life beyond the product page.
The growth loop
Discovery to loyalty — then back around again.
↗
Discover
SEO, AEO and social introduce WoodWinters through useful, interesting content.
↗
Explore
Producer stories, categories, locations and tastings deepen interest.
↗
Choose
Paid campaigns and clear ecommerce journeys turn intent into action.
↗
Return
Fresh content and ongoing campaigns keep the relationship moving.
Search + paid media
Visibility matched to real intent.
Organic and paid activity work as one programme, connecting what people want with the page, product or location best placed to answer.
Organic
Grow discoverability
SEO, AEO and location-led content expand WoodWinters’ visibility around products, questions and places.
- Technical and product-led SEO
- AEO, guides and location pages
Paid
Capture active demand
PPC campaigns connect high-intent searches with relevant shopping, tasting and campaign journeys.
- Search and campaign PPC
- Relevant landing-page routes
The outcome
A full-service platform that keeps pouring.
One connected presence
Website, content, organic search and paid campaigns now reinforce the same WoodWinters story.
More routes to discovery
Products, producers, tastings and locations can each attract relevant audiences through search and social.
An ongoing growth partnership
The platform can evolve as the product range, campaigns, audiences and opportunities change.